TikTok and Instagram in Luxury Real Estate

Staying on-trend is essential in luxury real estate, and one of the biggest trends right now is short-form videos popularized by platforms such as TikTok, Facebook, and Instagram. With these platforms often being targeted toward younger audiences, agents in high-end markets might be wondering if it’s worth investing and engaging with them.

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Market Trends: Q4-2021

Typically, the real estate market slows down over the holiday season. Buyers take a break from their home search, whether from fatigue or just the hustle and bustle of the holidays. And sellers tend to focus on gathering with loved ones instead of preparing to list. But, 2021 has proved to be anything but typical.

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